Wednesday, September 11, 2013

The Smartest Fashion Advertising Of The Last Ten Years

Celebrate fashion week with the witty ads of Harvey Nichols, the high-end British department store.


2005. "Beans" — speaks perfectly to the fashion-obsessed woman.


2005. "Beans" — speaks perfectly to the fashion-obsessed woman.


2005.

Ad agency: DDB London.


Via adsoftheworld.com


Here's what it should say in the dictionary under "Fashion Advertising":

"Cliche-riddled crap lacking even a whiff of an idea."


Robert Pattinson knows what I'm talking about. As does Tom Ford and Marc Jacobs .


But upscale UK department store chain Harvey Nichols has, almost single-handedly, tried to change this unfortunate trend. Year-in and year-out, their ad agency DDB London has produced brilliant, award-winning advertising.


Here's a small gallery of some of their best ads.


Here's the "Beans" ad in the Underground.


Here's the "Beans" ad in the Underground.


Via en.wikipedia.org


2005. "Toilet Paper" — second ad from the campaign.


2005. "Toilet Paper" — second ad from the campaign.


2005.

Ad agency: DDB London.


Via adsoftheworld.com




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