The pop star details her optimistic view of the future in an Wall Street Journal op-ed. “I’m one of the few living souls in the music industry who still believes that the music industry is not dying – it’s coming alive.”
Taylor Swift wrote an essay for The Wall Street Journal in which she offered her optimistic predictions for the future of the music industry.
You might scoff at the idea of the 24-year-old Swift as an industry pundit, but think about it – she's been in the game for nearly a decade, and in that time has proven to be one of the most consistently best-selling artists of any genre. If anyone knows how to succeed on a massive level in today's record industry, it's her.
Carlo Allegri / Reuters
Of course, this being Taylor Swift, she explained everything in terms of relationships.
But this isn't just about her being on-brand – it's actually the best way to frame all of this, because music is ultimately about people making emotional connections. "Some artists will be like finding 'the one,'" she says. "We will cherish every album they put out until they retire and we will play their music for our children and grandchildren."
Mario Anzuoni / Reuters
The album format isn't going away.
"There are many (many) people who predict the downfall of music sales and the irrelevancy of the album as an economic entity," she says. "I am not one of them. In my opinion, the value of an album is, and will continue to be, based on the amount of heart and soul an artist has bled into a body of work, and the financial value that artists (and their labels) place on their music when it goes out into the marketplace."
Mario Anzuoni / Reuters
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