All neutral everything.
NYC IndividualEyes Palette in Smokey Blues, £3.99
The Similarities: The Individualeyes palette is made for people with blue eyes (though anyone can use it, duh). It's also a solid dupe for at least three popular Naked shades – Half-Baked, Smog and Darkhorse. Its brown matte shade is an OK match for Buck.
Main Difference: NYC includes a primer and illuminator. But be warned, they're basically a dirt trap for any stray powder.
The Verdict: If you're not expecting miracles, you'll be pleasantly surprised.
You Save: £30.05
Zing Tsjeng / BuzzFeed
Top: Urban Decay; Bottom: NYC
Zing Tsjeng / BuzzFeed
Left: Bottom shade, NYC; Right: Half Baked in Urban Decay
Zing Tsjeng for BuzzFeed
W7 In The Buff Palette in Lightly Toasted, £9.95
The Similarities: Um, everything? Pretty much every W7 pigment matches up to one in the Naked palette – they're even ordered in the same way. It also does an amazing job of replicating the creamy, rich texture of Urban Decay shadows.
Main Difference: The W7 palette comes in a metal tin and doesn't have a mirror. Like Urban Decay, it does throw in a double-ended applicator – the stiff brush is great for lining eyes, but the sponge bud is pretty cheap and unimpressive.
The Verdict: Looking for a near-perfect Naked dupe? This is it.
You Save: £27.05
Zing Tsjeng / BuzzFeed
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