Illinois Movie Theater Posts Amazing "Frozen" Marquee

Well played.

The Orpheum movie theatre of Hillsboro, Ill., updated its marquee Sunday to comment on the unprecedented arctic outbreak in the Midwest and posted a picture of the theater on its Facebook page.

Via facebook.com

Another image of the theater was posted on Tuesday and quickly began to go viral on Tumblr.

Via working--title.tumblr.com

Excellent work, Orpheum Theater.

Via thebunnierabbit.tumblr.com