Veronica Mars star Jason Dohring opens up about the show’s humble beginnings, the twist of fate that won Logan a place in Veronica’s heart, and what fans can expect from the upcoming feature film.
Bjoern Kommerell
I didn't wear my Veronica Mars T-shirt to interview Jason Dohring, but the thought did briefly cross my mind. After all, I was one of the few (well, 2.5 million) viewers who obsessively watched the teen sleuth drama from 2004 to 2007, first on UPN and then The CW.
I integrated Veronica's vernacular into my vocabulary, purchased Mars memorabilia, asked my parents to buy me a T-Mobile Sidekick (Veronica's cellular weapon of choice), and when series creator Rob Thomas asked for my money in 2013 to help fund a feature film, I happily donated.
And I was not alone.
By now, the story of how Veronica Mars became 2013's most talked-about social media event is the stuff of legend. Heck, my father even asked if I donated to "that Pluto movie" (he's trying, guys) when I was home for Thanksgiving. But for those of you who just emerged from underneath a rock, here's the quick version:
On March 12, 2013, Rob Thomas launched a Kickstarter campaign to turn his beloved neo-noir series about a teenage private eye into a movie. He gave himself two days to raise $2 million. That goal was met in 10 hours. But the Kickstarter clock kept counting and the donations continued to pour in, eventually topping out at $5,702,153 (a new Kickstarter record). So, the film was funded, the movie was made, the T-shirts were silkscreened, and that brings us to the present day, when I'm sitting cross-legged on the floor of a Los Angeles office with Jason Dohring — who played Logan Echolls, the show's bad boy with a heart of 24-karat gold — talking about the March 14 release of Veronica Mars' feature film.
Warner Bros. TV
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