Take one down, pass it around.
Behold Austin Beerworks' 99-pack of beer, which hit select shelves in the Texas city earlier this week:
Priced at $99, it's seven feet long, weighs 82 pounds, and was created to promote the brewery's Peacemaker Anytime Ale.
Predictably, all 20 packs in the first run sold out within a day — but the brewery says they plan to make more.
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