The Bangor Police Department's social media presence began moving along swimmingly once they started using a bit of an unconventional gimmick in all of their police photos: A stuffed duck.

Facebook: Bangor-Maine-Police-Department

The Facebook page for the 80-person department gained more than 20,000 Facebook fans after it started featuring photos of the duck, the Associated Press reports.

Facebook: Bangor-Maine-Police-Department

"I happen to believe that police officers are a pretty humorous bunch," the man behind the duck, Sgt. Tim Cotton, told the AP. "I want to read something that at least has some humorous undertones — I wouldn't connect to a page that I didn't want to read."