Bringing new life to night riders.
Swedish carmaker Volvo just released a video of it's new product "LifePaint."
The product is aimed at making cyclists more visible when riding at night.
Grey London / Via youtube.com
The paint is invisible in the day, but highly reflective when lights are shined on it at night.
Grey London / Via youtube.com
At the beginning of the video, Volvo notes that 19,000 collisions involving cyclists happen in the U.K. each year alone.
Grey London / Via youtube.com
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